Sales Automation – Top Sales Tools to Get Started!
Introduction Sales is about people. However, in modern day sales, your team needs sales tools to them beat the metrics. While some companies are doing well in sales, others are falling behind due to...
Eight Steps to Driving Comprehensive Internal Engagement
Overview Internal Engagement is perhaps the hidden Secret Ingredient to building a thriving work culture. A brand is made by the people it employs. When the employees of a business are proactively engaged with...
B2B Social Media Marketing: What Works, What Doesn’t, And How to Make it Work for Your Brand.
B2B Social Media Marketing is at the tipping point of success. While it may seem like an obvious way to use Social Media to generate reach, engagement, and conversions, it is not quite the...
The Comprehensive Guide to Developing a great Social Media Policy.
“We don’t have a choice on whether we do social media; the question is how well we do it.” – Erik Qualman Could you agree more? Today’s social media isn’t just a platform to...
All You Need To Know About Social Media In the Workplace In 2021.
“Not using social media in the workplace is starting to make about as much sense as not using the phone or email.” – Ryan Holmes Social media has broken through as an important, even...
The Complete Guide to Digital Employee Experience
Digital Employee Experience is crucial to productivity and profitability. But what is it really? And how do you implement it, measure it and improve it? Why should companies care about this? We cover this...
The Social Media Brand Ambassador Program Playbook
Did you know: 54% of social media users use the platform to research brands, while 71% of consumers are more likely to complete a purchase based on a social media referral! And that, is...
The ultimate guide to help you drive B2B Influencer Marketing success…
“In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen.”– Amber Naslund When...
Trust Amidst Fear: Edelman Trust Barometer 2021
The latest Edelman Trust Barometer report highlights the changing trust patterns against the backdrop of the Coronavirus pandemic. Here’s our take on the 21st edition of the global survey and it points us to...
Everything You Wanted to Know About Word-Of-Mouth Marketing In The New Normal But Were Afraid To Ask.
Change is scary. And the change of such epic proportions as we’ve seen through the pandemic … Well, if you’re worried, that’s normal. All part of the new normal, at least. There’s a potent...
Brand Advocacy: A Comprehensive Guide.
Good branding is at the heart of any successful business. We all know that and so we get on to achieving brand visibility – social sharing, billboards, glossy brochures … the works. But the...
Social Media Trends for The New Normal
Just when marketers and experts thought they had social media marketing all figured out – Zap! – COVID-19 came as a bolt from the blue and wiped the landscape clean. New social media trends...
Everything You Need To Know About Employer Branding
As we migrate from pure conventional marketing methods to hybrid new-age ones, employee branding stands out, especially when it comes to B2B marketing. The reputation of a business and the credibility it builds goes...
A Comprehensive Guide To Untap The True Potential Of Nano Influencer Marketing
The mantra for B2B marketing today is — if you want to go BIG, go NANO. Nano Influencer Marketing has been working well for businesses around the globe. Why? Because it’s REAL. Deep down,...
A Comprehensive Guide to Social Selling.
Social selling is the modern answer to how sales pros go about doing what they do best. The ongoing pandemic has left a big question mark on how sales teams and reps should tread...
LinkedIn Elevate shut down, Opens New Opportunities for you…
Launched in April 2015, LinkedIn Elevate is a platform that empowered businesses to curate content for their employees to share, track metrics, and provide analytics on the performance. At the end of January 2020, LinkedIn...
How Businesses and Brands are Communicating They Care in Times of Crisis.
In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe and – bringing people, businesses, and governments to their knees in terms of fighting the spread. As...
4 Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis
With uncertainty running rife across markets, it’s time to ditch strategy as you know it – because there’s no way it’s going to work in the new normal. One thing is for sure. Things...
3 Ways to Reach Out to Employees About Safety During the Covid Crisis
After all, their safety and well-being is your first concern. It’s been over three months since we first started hearing about the coronavirus crisis. It’s only that for the rest of the world except...
5 Best Practices for Remote Working on-scale.
Despite all the hype that’s been doing the rounds about work from home (WFH) for over a decade now, the fact remains that it’s not been widely practiced till now. Had it not been...
