Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one...
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs....
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation...
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). So...
Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that spread at the speed of a replicating virus – an...
55 Advocacy Marketing Statistics to get your leadership team buy-in to it!
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers before you take the plunge with investment and effort. Here’s everything you need to...
Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media...
Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.
“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of social media that’s getting us to the point where everything is social. Whether it’s...
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers are no longer receptive to traditional sales techniques such as...
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for...
How to get your Employer Branding to stand out in the madding crowd. Part Deux.
In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious trouble if you’re unable to attract and retain talent. This one is part deux....
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative method to get your share of authentic buzz. According to...
Six myths, stopping you from unleashing the full power of Employee Advocacy.
Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to the know the real deal.
How to Leverage Customers as Micro Influencers.
When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small. And that’s not all. They also embed trust in the message they transmit.
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by...
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to...
Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!
Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific objectives. However, despite the best of intent the benefits do...
Challenge: Would Employees participate in an Advocacy Program at all?
There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its true potential, organizations need to develop a truly symbiotic relationship with...
