Rohini Mohan, Author at Latest Insights and Trends in Employee Advocacy | Socxo Blog
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Rohini Mohan

Social Media Content – The Key to Advocacy Marketing Success

Social Media Content – The Key to Advocacy Marketing Success

There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can...
Influencer Marketing

13 Key Stats That Prove The Rise of Consumers & Employee As Micro-Influencers

Are you looking for some interesting numbers that prove the Rise of consumer and employee micro-influencers in the modern day? Not yet convinced about why you should be seriously considering Advocacy Marketing? Here are...
Influencer Marketing Strategy

How to Identify Your Customers as Micro-Influencers

Goodby influencers. Hello, Micro-influencers. If there’s one thing that businesses and brands need to invest in, it’s trust. And that is what’s delivered when you connect authentic Customers as Micro-Influencers to your marketing programs....
Employee Advocacy Benefits

Advocacy Marketing as a Channel for Digital Marketing

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
Micro Influencers

Make Micro-influencers Your Brand-Building Partners

Influencer marketing is an interesting catchphrase that is running in the business circles in recent times. Micro-influencers can revolutionize your marketing campaign by enhancing your social reach in the hugely competitive digital space. The...
Advocacy Marketing For E-Commerce

Is Advocacy Marketing Helpful for E – Commerce Platforms?

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern...
Social Selling Benefits

How Does Social Selling Benefit Enterprises

Social selling – it’s a word, all of us have heard in recent times and one that has created quite a stir in the marketing world. Traditional B2B outbound sales have become less effective...
Brand Engagement

Find out the Difference Between Disengaged and Engaged Employees

The engagement story is trending heavily, and everybody can’t seem to stop talking about the benefits of having engaged employees around at work. It’s the absolute dream of every employer to have a passionate...
Drive ROI

How Advocacy Marketing Can Drive ROI for Marketing Campaigns

Advocates are a company’s best salespersons! There’s no doubt that advocacy marketing can transform the way you pitch your brand out in a world that is bombarded by digital content. Having your brand promoted...
Advocacy Marketing Affects

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
Brand Advocacy

Why Gamification Boosts Employee Advocacy

With the advent of social media and digital technologies, trust has become a new marketing currency in the social world. Today, people trust each other more than brand advertisements. Hence online reviews can make...
Employee Engagement

Step Ahead of Employee Engagement

People matter – Having a happy, motivated and enthused workforce is the greatest achievement for any organization. It is hence no wonder that employee engagement is generating such a huge buzz in academic, research...
Retain Talent

If You Are A Hiring Manager You Should Know These Retention Hacks

The war for talent is constantly being emphasized upon, but are people missing out on a far more critical issue – the struggle to retain a capable workforce? High employee turnover is costing organizations...
Company communication

How Improved Company Communications Can Connect a Distributed Workforce

Effective Internal Communication – It’s absolutely essential to keep the wheels of productivity moving at your workplace! A synergetic system of communication can bring about a huge positive transformation to the work environment, keeping...
Gamification

Power up Employee Engagement through Gamification.

A gamified employee advocacy program should improve the professional development and personal brand of employee brand advocates. Gamification. A much-abused word. But in the real sense a great way to generate engagement for your...
The Kenscio-SOCXO Success Story

The Kenscio-Socxo Success Story

Success Story About Kenscio Kenscio is a leading data-driven Digital Marketing company in India. Having started in 2009 as an Email Service Provider, Kenscio has evolved into a 360-degree marketing company with core competencies...
8 Signs That Your Organization Needs Employee Engagement

8 Signs That Your Organization Needs Employee Engagement

Motivated and passionate employees play a great role in transforming organizations. It’s not a simple task to keep the fire burning and have a team of highly engaged employees running your show. Often, employees...
Employee Productivity Measures to Motivate Your Team

Employee Productivity Measures to Motivate Your Team

Productivity matters – there’s no doubt that companies today want engaged workers who make their work hours meaningful. The productivity of any organization almost always depends on the performance of its employees. So, it’s...
Simple Tips to Build, Engaged and Retain Audience on Social Media

Simple Tips to Build, Engage and Retain Audience on Social Media

There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a whole load of original subject matter that keeps readers enticed....
Trade Secrets to Hike Up Employee Engagement

Trade Secrets to Hike Up Employee Engagement

The hype about employee engagement is on the upsurge – the concept has piqued the interest of managers, researchers, academicians and the HR community in general. Organizations are now investing huge amounts of time,...
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