Branding and Social Advocacy – Match Made In Heaven
Social Advocacy and Branding are a match made in heaven. Only 15% of people trust a brand’s messages and ads. 84% of people trust people whom they know. But where’s the money going? TV...
6 Ways Companies Can Share Internal Communication With The Team
Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, there are! Team SoCXO has put together a list of communication methods that will...
3 Ways To Boost Your Employee Advocacy Program
Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright spark in your marketing team) picked up on...
3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program
The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet can overwhelm the army! The ‘Arab spring’ or the ‘Egyptian...
Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy?
A significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more trust. Why? Because we feel that an employee would not spread the good word...
Why Use SOCXO To Feed Your Community
A post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us
Smiles, Camera, Action – Team SOCXO At The NPC 2015
June 5, 2015 was one of the eventful days for Team SOCXO. Our day out at the NASSCOM Product Conclave 2015 at Hotel Crowne Plaza, Kochi, was a memorable one.
Employees’ Personal Branding – Why It Is Important For Your Company
Many an HR manager is worried that an employee with a first-rate personal brand sells himself more than the company. But Mike Ambassador Bruny, with his long experience of helping individuals build their personal...
Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots
A conversation with Mike Ambassador Bruny Most brand managers agree that a group of employees with excellent personal brands could act as a catalyst in propelling a company’s brand name. But how can one...
Three Tips For A Successful Social Advocacy Program In A Nonprofit
Social advocacy programs are not just for corporates. A nonprofit can make the best out of it too. Whether it is spreading the word for the cause it pursues or a fundraising, a well-managed...
How Nonprofits Can Make Use Of Social Advocacy
A conversation with Julia Campbell
Why Ubiquitous Advocacy Will Be The Norm In 5 years
On social media, people are getting more vocal about their likes and dislikes about a brand. Mukund Krishna, Founder, SOCXO, believes that this trend is only going to increase over the years. In an...
Three Unmissable Marketing Tactics On Social Media
In many industries, the organic visibility of brands on social media is a mere 2% or less. And what are companies doing about it? By hiring social media influencers and paying celebs to tweet about...
Three Best Steps To Drive Employee Advocacy In An Organization
A conversation with Chad Pollitt.
Forget These Three Things and You Will Regret Why You Started an Advocacy Program
Employee advocacy program is on the lips and task list of every CXO today. But is your organization ready for it? Will your workforce naturally advocate you on social media? On AdvocacyCAST, our bi-weekly...
Why You Should Not Confuse Audience Size With Influence
The more the number of followers or friends on social media networks, the higher is the influence. Believe it or not, this is the impression which most of us have. But Mark Schaefer thinks...
Employees to Brand Advocates – How to Make the Transition
A conversation with Mark Schaefer.
A Conversation with Neal Schaffer on Social Selling Advocacy | Episode-1
A conversation with Neal Schaffer.
