The Social Face of Politics
Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand...
How to Create a Customer Advocacy Program
Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global...
5 ways to Harness the Digital Skills of Your Employees and Customers
Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business...
Harness the Digital Skills of Your Employees and Customers
Harness the Digital Skills that are already there in your employees and customers and you’ll find that you’re having way more exposure online than before! The skills are already there It isn’t only millennials...
Advocacy Marketing for the B2B Market? YES it works!
Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work...
5 Tips to Convert your Customers into Brand Advocates
TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly...
Three Employee Engagement Activities That You Can Start Doing Now
We would like to show you the effective drivers of employee engagement in the infographic below. 32% of U.S. workers are engaged in their jobs, and when compared to their peers show (Source: Gallup):...
5 tips to drive out gamification blues!
As we have considered in the previous blog, gamification is undoubtedly a great strategy to kick off your employee advocacy program and get your employees excited about sharing your content. Although this is 100%...
Five Stats about Advocacy Marketing
Advocacy Marketing is the best form of marketing at the moment and looks like it will be the preferred form of marketing for years to come. We are not just saying it! Here are...
Employee Advocacy – Is it the next generation word of mouth marketing?
Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who...
5 key stats that prove Employee Advocacy is crucial in today’s digital world
Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic...
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
What is advocacy marketing and the reasons to invest in it? Advocacy marketing focuses on getting your current employees, influencers, customers and partners to share their positive experiences with your company to other people...
4 Guidelines to Measure Your Brand Advocacy Success
Is it possible to calculate the success of an advocacy campaign? Yes. we have given guidelines to measure brand advocacy success in the infographic below. How do you calculate the success of an advocacy...
On-Demand Webinar: Unleash the power of gamification to harness an army of employee advocates
Gamification plays a pivotal role in employee engagement. Gartner highlights that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Trust has become the most valuable currency...
Encouraging Employee Advocacy – Is Gamification the answer?
To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016...
How to Encourage Brand Advocacy Through Employee Engagement
We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO...
5 Steps to Implement a Successful Employee Advocacy Program
As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course, you need to trust...
What are the Different Components of Advocacy?
Here is a presentation on what are the different components of advocacy? The advocates spread positive word-of-mouth recommendation about your company brand and performance. Some of the most popular components of advocacy are:
5 Tips to Improve Your Advocacy Marketing Efforts
Here is a presentation on 5 tips to improve your advocacy marketing efforts. Advocacy Marketing is the best thing that could ever happen to your business; there is no doubt about that! But it...
