Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee...
Employee Advocacy vs Brand Advocacy are they one and the same?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same...
#SocialForGood: How can NGOs leverage social media to create greater impact.
#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not a surprise that it did. Priyanka Chopra said on her Facebook wall, “Over the...
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed...
A secret sauce to power up your Startup success.
How to power up your Personal Branding SOCXO Leonard Kim was homeless at the end of 2010! Leonard Kim was a renowned name in America by the end of 2016, Both statements above are...
How Socxo The Advocacy Marketing Platform Works For The Financial Sector
Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether Advocacy marketing can be effective under such restrictive conditions? The truth be told, regulated...
6 Reasons Why Personal Branding Is Important for Brand Advocates
Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar lead? Is the opinion of your peers valued slightly more than yours, even in...
5 Ways Your Employee Can Supercharge Your Brand Image
Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional marketing techniques, employee advocacy is not profit-driven. Instead, it is driven by principles of...
Advocacy Marketing: Impact of Employee Communication & Engagement
If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee engagement is the fuel that sets the wheels of employee advocacy into motion. Here...
5 Ways the Power of Employee Advocacy Can Elevate Your Brand
Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active employee participation at workspaces and beyond. This is made possible with employee advocacy programs....
How to A/B Test Your Advocacy Marketing Content
If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plans as well. For instance, marketing & sales...
Do’s and Don’ts of Employee Social Media Advocacy
Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing...
Boost Organic Traffic with Advocacy Marketing
Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known brands have an even harder time being featured and noticed...
How to Turn Your Employees into Powerful Brand Advocates?
Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-competitive environment. Organizations that are employee-centric often fare better than...
Employee Advocacy Trends in 2018
There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to establish a formal advocacy program, the long-term benefits are...
How Employee Advocacy Creates Authentic Brands
Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying relevant. A formal employee advocacy program is vital for putting a...
How To Build A Thriving Community For Brand Advocacy?
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision...
What Makes A Successful Advocacy Marketing Program?
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively engage their stakeholders to provide third-party validation and positive relevance...
Why Brands Should Prefer Advocacy Marketing Over Paid Marketing
Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting instant traffic to websites, enabling complete control on the content management as well as...
How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis
Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voice & amplifying it to refurbish the way a brand is perceived...
