Employee Advocacy As A Tool For Personal Branding
Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand in the ever-competitive market landscape. It has numerous benefits for a brand in terms...
What Is in It for End Users in an Advocacy Marketing Platform?
Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it empower the end users such as the employee advocates, who...
Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social...
Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?
When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying decisions. While customer satisfaction is vital to business success, brands must not ignore the...
Advocacy Marketing Is All About Content Marketing
Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as the go-to marketing strategy of the recent times. Mention it advocacy marketing, brand advocacy...
Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts
There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer restricted to merely contributing for business functions, skill sets and industry expertise. As we...
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal social connections....
6 Compelling Reasons Why Your Business Needs Employee Advocacy
Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical. Employee advocacy is the promotion of a brand by its employees who are enthusiastic...
5 Ways Customer Advocacy Will Enhance Your Content Marketing
Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the content published and promoted by brands. In the age...
How Word Of Mouth Influences Your Brand Image & Buyer Decisions
Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing technique that every brands aspire to harness to achieve greater brand awareness,...
How ROI Can Boost Your Performance On Employee Advocacy Platform
To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers. The path to acquiring passionate employees and loyal customers is through a well-planned &...
Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share
Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with focused content marketing, capture leads organically to expand revenue streams. Employees have 10X the social...
Why Social Media Advocacy Is The New Black
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the...
How To Grow Your Business With Advocacy Marketing
According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency. With trust as its base, advocacy marketing has evolved as an essential aspect for...
How To Turn Happy Customers Into Brand Advocates
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely...
Three Ways To Measure Advocacy Marketing Program’s Success
Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it is trending in the business realm and is the best way brands can stay...
How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era
The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage of social media. In brief, it is leveraging social media as a channel for...
Customer Advocacy – An Essential Aspect Of Advocacy Marketing
Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The stakeholders may be a brand’s employees, customers, partners, and investors. Brands that harness the...
Difference Between Brand Ambassadors & Brand Advocates
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers...
Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?
Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees, customers and partners to speak on behalf of your brand. While there are wide...
