Word-of-mouth marketing (WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences—and usually, something that goes beyond what they expected.”
To put it simply, word-of-mouth marketing is what happens when a consumer talks about a company’s products or services to their friends and family. In a good way.
Getting consumers enthusiastic about your brand or product requires a unique identity, solid reputation, and a thriving community. It requires a brand to put its customers first and deliver above and beyond. This might seem herculean, but with the right guidance and tools, you can get there.
Why is Word-Of-Mouth Marketing Important Now More than Ever?
What Are the Fundamentals Of Word-Of-Mouth Marketing?
How Can You Adapt Word-of-Mouth Marketing in the New Digital World?
How Can I Get Started with Empowering My WOM Marketing Strategy?
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