With more than a couple of decades of experience in both agencies and brands directly. Ajit comes with a wide exposure to marketing, B2B, B2C, D2C, B2B2C, C2C … it is business.
He is a firm believer that business is about establishing trust, building a reputation, giving consumer/customer experiences, taking feedback, improving... as a continuous cycle.
If you are in business, you are in marketing..
Ajit has created large-scale marketing programs offline and online across product categories like Newspapers, Cars, Retail Banking, Hotels, Weight loss, Computers, Software, Martech products, IT services...
From thinking around product development, building value propositions, developing communication ideas and getting them implemented.