A 2014 IDC survey had found that 75% of B2B buyers – and 84% of C-suite professionals – actively leveraged social media during the course of considering purchase decisions. It also found that social buyers spent 84% more per purchase and executed 61% more buying decisions than those who weren’t active on social channels.
Thanks to the proliferation of social media platforms, business decision makers have only become even more socially active over time. However, a large number of companies are either reluctant to imbibe social selling, or are moving at a slow pace toward adopting it.
Download this e-book to find out:
- Why social selling isn’t a matter of choice anymore
- How to get started with social selling in five easy steps
- Eight quick tips to create an effective social selling framework