Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
Boost Your Marketing Campaign with Employee Advocacy
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
Employee Advocacy: The Need of the Hour
Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...
The Social Face of Politics
Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...
5 Tips to Convert your Customers into Brand Advocates
TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly...
How to Encourage Brand Advocacy Through Employee Engagement
We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO...
What is Brand Advocacy and why Brands Need It?
Here is a presentation on what is brand advocacy and why brands need it? Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016...
Harness the Digital Skills of Your Employees and Customers
Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to...
5 Ways to Grow Employee Brand Advocates
Here is a presentation on 5 ways to grow your employee brand advocates. As brand advocates, your employees have huge selling power. In fact, a global study of 2300 employees by Weber Shandwick found...
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
We here at team SOCXO love advocacy marketing. In fact, that’s why we’ve worked so hard to bring you the social advocacy marketing platform that can transform your employees, customers and partners into trusted...
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for ways to get them more engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mind-set. Your employees are real people,...
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power....
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
7 Advocacy Marketing Tips You Need to Learn Now
Advocacy marketing is a great way to gain a great brand reputation and increase online visibility. You must have known this when you got your advocacy marketing program up and running. We at SOCXO...
5 Myths of Advocacy Marketing
Though the many virtues of Advocacy Marketing have been expounded upon on the internet, we have noticed that many brands have a few apprehensions about starting off with Advocacy Marketing. This is largely because...
5 Steps to a Successful Social Media Advocacy Plan
The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...
The Importance of Visual Appeal and Branding (Part 2)
As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the visual aspect of your branding: Visual Storytelling Ever tried telling...
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