Browsing Tags

brand advocacy

Content Marketing Strategy

Mantra to dressing up your follower’s timelines: Get different.

What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed...
Brand Advocacy

How To Build A Thriving Community For Brand Advocacy?

Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision...
Brand Advocacy Efforts

Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts

There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer restricted to merely contributing for business functions, skill sets and industry expertise. As we...
Brand Advocacy

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing technique that every brands aspire to harness to achieve greater brand awareness,...
Turn Happy Customers Into Brand Advocates

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely...
Difference Between Brand Ambassadors & Brand Advocates

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers...
Implement Employee Advocacy

Dos & Don’ts In Implementing Employee Advocacy

Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its employees. Employees are crucial marketing assets to an organization as customers perceive them as...
Employee Brand Advocates

Is Brand Advocacy Similar to Employee Advocacy?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is...
Social Media Employee Advocacy

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content...

Amplify Your Social Reach With Brand Advocacy

It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners,...
Brand Advocates

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Social Media Content – The Key to Advocacy Marketing Success

Social Media Content – The Key to Advocacy Marketing Success

There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can...
Advocacy Marketing For E-Commerce

Is Advocacy Marketing Helpful for E – Commerce Platforms?

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern...
Drive ROI

How Advocacy Marketing Can Drive ROI for Marketing Campaigns

Advocates are a company’s best salespersons! There’s no doubt that advocacy marketing can transform the way you pitch your brand out in a world that is bombarded by digital content. Having your brand promoted...
Advocacy Marketing Affects

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
Employee Advocacy Programs

Boost Your Content Marketing With an Employee Advocacy Platform

Every marketer needs to have a dynamic and robust content strategy. In this digital age of free-flowing information, it is indeed a challenge for a business to communicate their brand’s message through quality content....
Brand Advocacy Platform

Here’s How You Can Choose a Brand Advocacy Platform

Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the...
5 Steps to Turn your Employees into Brand Advocates

5 Steps to Turn your Employees into Brand Advocates

Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, employees have a network that is 10 times larger than the organization. Leveraging...
A Simple Tip to Increase the Rank of Your Company Use Employee Advocacy Platform

A Simple Tip to Increase the Rank of Your Company: Use Employee Advocacy Platform

Employee advocacy can be described as the brand promotion led by employees on their personal social media channels. The beneficial social media channels could be LinkedIn, Twitter, Quora and more, depending on the influence...