Brand Advocacy: A Comprehensive Guide.
Good branding is at the heart of any successful business. We all know that and so we get on to achieving brand visibility – social sharing, billboards, glossy brochures … the works. But the most powerful of them all is a process called Brand Advocacy. Yet, even after all those marketing activities and the push […]
LinkedIn Elevate shut down, Opens New Opportunities for you…
Launched in April 2015, LinkedIn Elevate is a platform that empowered businesses to curate content for their employees to share, track metrics, and provide analytics on the performance. At the end of January 2020, LinkedIn announced its decision to merge Elevate with its company pages. But come to look at it, Elevate, in terms of its […]
Employee Advocacy vs Brand Advocacy are they one and the same?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same coin and are interrelated. What is Brand Advocacy? We call it a system. A system for generating share of voice and […]
How To Build A Thriving Community For Brand Advocacy?
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision on trustworthy peer recommendations. According to Google research, around 60% of business technology customers run a search for peer testimonials prior […]
Is Brand Advocacy Similar to Employee Advocacy?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is Brand Advocacy? Organizations and brands must understand, who their brand advocates are. A brand advocate could be an employee, customer or […]
Amplify Your Social Reach With Brand Advocacy
It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners, customers, and stakeholders can prove to be invaluable assets in your journey of advocacy and can help your brand awareness levels […]
Here’s How You Can Choose a Brand Advocacy Platform
Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the organization need to be appropriately utilized. Social media has drastically altered traditional marketing strategies by connecting numerous people at once with […]
Current Challenges of Social Engagement Brand Advocacy
Brand advocacy programs involve a marketing strategy where employees and associates spread favorable word-of-mouth about the brand. It involves proactively engaging employees to promote an organization in their personal network. They become the brand ambassadors over social media such as Facebook, Twitter, YouTube, Instagram and other relevant channels. Launching such a program can have the […]
How to Encourage Brand Advocacy Through Employee Engagement
We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO have put together the following ways that you can encourage brand advocacy through your employee engagement program. Clearly define the company […]
4 Guidelines to Measure Your Brand Advocacy Success
You know it, and we know it – a basic tenet of any marketing campaign is that it needs a way to measure its success. However, each campaign is different and so unfortunately there’s no common, generic formula that can be applied to calculate success for all scenarios. Things can get a little more difficult […]
