Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked...
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked...
When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying...
Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as...
There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer...
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it...
Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical....
Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience...
Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new...
To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers....
Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with...
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the...
According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency....
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider...
Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it...
The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage...
Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The...
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets...
Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees,...
Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be...
Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation...
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