Advocacy Marketing Benefits

What Is in It for End Users in an Advocacy Marketing Platform?

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day...

Social Media Viral Marketing

Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs

The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked...

Employee Advocacy 2.0

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Employee Advocacy for Promoting Brands Products and Services

Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?

When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying...

Band Content Marketing Strategy

Advocacy Marketing Is All About Content Marketing

Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as...

Brand Advocacy

Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts

There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer...

User Generated Content ROI

The ROI Of User Generated Content (UGC)

Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it...

Employee Advocacy Benefits

6 Compelling Reasons Why Your Business Needs Employee Advocacy

Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical....

Customer Advocacy For Content Marketing

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience...

Brand Advocacy

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new...

Advocacy Marketing Platform

How ROI Can Boost Your Performance On Employee Advocacy Platform

To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers....

Content Curation Tips

Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share

Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with...

Social Media Advocacy

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the...

Grow Business Using Advocacy Marketing

How To Grow Your Business With Advocacy Marketing

According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency....

Turn Happy Customers Into Brand Advocates

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider...

Three Ways To Measure Advocacy Marketing Program’s Success

Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it...

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage...

Customer Advocacy Importance

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The...

Difference Between Brand Ambassadors & Brand Advocates

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets...