User Generated Content ROI

The ROI Of User Generated Content (UGC)

Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it...

Employee Advocacy Benefits

6 Compelling Reasons Why Your Business Needs Employee Advocacy

Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical....

Employee Advocacy 2.0

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Customer Advocacy For Content Marketing

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience...

Brand Advocacy

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new...

Advocacy Marketing Platform

How ROI Can Boost Your Performance On Employee Advocacy Platform

To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers....

Content Curation Tips

Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share

Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with...

Social Media Advocacy

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the...

Grow Business Using Advocacy Marketing

How To Grow Your Business With Advocacy Marketing

According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency....

Turn Happy Customers Into Brand Advocates

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider...

Three Ways To Measure Advocacy Marketing Program’s Success

Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it...

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage...

Customer Advocacy Importance

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The...

Difference Between Brand Ambassadors & Brand Advocates

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets...

Customer Advocacy Marketing

Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?

Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees,...

Employee Engagement Using Employee Advocacy

Why Is Employee Advocacy An Important Aspect For Corporates And How Does It Create Employee Engagement?

Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be...

Advocacy Marketing Support Online Reputation Management

How does Advocacy Marketing Support Online Reputation Management?

Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation...

Dos & Don’ts In Implementing Employee Advocacy

Dos & Don’ts In Implementing Employee Advocacy

Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its...

What is the Difference Between Advocacy Marketing & Paid Marketing?

Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it...

Employee Brand Advocates

Is Brand Advocacy Similar to Employee Advocacy?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an...

Employee Advocacy Stats

Five Key Stats that Prove Employee Advocacy is Crucial for Internal Communication:

Here’s some insight on how employee advocacy impacts internal communication within an organization

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