Personal Branding

The Importance of Visual Appeal and Branding

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this...

Social Media Platforms

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered...

Employee Advocacy 2.0

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Social Media Advocacy

The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is...

Social Media Advocacy

Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media

Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from...

Employee Engagement Platform

The Rules Have Changed

In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1...

Brand Advocacy Strategy

Branding and Social Advocacy – Match Made In Heaven

Internal Communication

6 Ways Companies Can Share Internal Communication With The Team

Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes,...

Employee Advocacy

3 Ways To Boost Your Employee Advocacy Program

Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use...

3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program

3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program

The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying...

Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy_

Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy?

A significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more...

Why Use SOCXO To Feed Your Community

Why Use SOCXO To Feed Your Community

A post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us

Smiles, Camera, Action – Team SOCXO At The NPC 2015

Smiles, Camera, Action – Team SOCXO At The NPC 2015

June 5, 2015 was one of the eventful days for Team SOCXO. Our day out at the NASSCOM Product Conclave...

Employees’ Personal Branding – Why It Is Important For Your Company

Employees’ Personal Branding – Why It Is Important For Your Company

Many an HR manager is worried that an employee with a first-rate personal brand sells himself more than the company....

Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots

Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots

A conversation with Mike Ambassador Bruny Most brand managers agree that a group of employees with excellent personal brands could...

Three Tips For A Successful Social Advocacy Program In A Nonprofit

Three Tips For A Successful Social Advocacy Program In A Nonprofit

Social advocacy programs are not just for corporates. A nonprofit can make the best out of it too. Whether it...

How Nonprofits Can Make Use Of Social Advocacy

How Nonprofits Can Make Use Of Social Advocacy

A conversation with Julia Campbell

Mukund Krishna

Why Ubiquitous Advocacy Will Be The Norm In 5 years

On social media, people are getting more vocal about their likes and dislikes about a brand. Mukund Krishna, Founder, SOCXO,...

Brand Advocates

Who Are Brand Advocates?

Three Unmissable Marketing Tactics On Social Media

Three Unmissable Marketing Tactics On Social Media

In many industries, the organic visibility of brands on social media is a mere 2% or less. And what are...

Three Best Steps To Drive Employee Advocacy In An Organization

Three Best Steps To Drive Employee Advocacy In An Organization

A conversation with Chad Pollitt.