Social Media Advocacy Strategy

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop...

Advocacy Marketing Programs

5 Key Steps in Advocacy Marketing Program

A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers. Today, social...

Employee Advocacy 2.0

Free eBook : Employee Advocacy 2.0. Download now to find out!

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Word Of Mouth Marketing

5 Reasons Why You Should Invest in Advocacy Marketing

Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of...

Employee Advocacy Tools

The Future of Marketing: Employee Advocacy

Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive,...

Employee Advocacy Software

5 Key Benefits of an Employee Advocacy Program

The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in...

Employer Branding

The Importance of Visual Appeal and Branding (Part 2)

As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to...

Social Media Brand Advocacy

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others...

Personal Branding

The Importance of Visual Appeal and Branding

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this...

Social Media Platforms

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered...

Social Media Advocacy

The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is...

Social Media Advocacy

Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media

Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from...

Employee Engagement Platform

The Rules Have Changed

In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1...

Brand Advocacy Strategy

Branding and Social Advocacy – Match Made In Heaven

Internal Communication

6 Ways Companies Can Share Internal Communication With The Team

Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes,...

Employee Advocacy

3 Ways To Boost Your Employee Advocacy Program

Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use...

3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program

3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program

The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying...

Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy_

Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy?

A significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more...

Why Use SOCXO To Feed Your Community

Why Use SOCXO To Feed Your Community

A post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us

Smiles, Camera, Action – Team SOCXO At The NPC 2015

Smiles, Camera, Action – Team SOCXO At The NPC 2015

June 5, 2015 was one of the eventful days for Team SOCXO. Our day out at the NASSCOM Product Conclave...

Employees’ Personal Branding – Why It Is Important For Your Company

Employees’ Personal Branding – Why It Is Important For Your Company

Many an HR manager is worried that an employee with a first-rate personal brand sells himself more than the company....