How to Create a Social Media Policy Instead of Social Policing for Your Company

And gain the trust of your employees.

Does your company have a social media policy in place, or does it wing it on the fly?

In a world where purchase decisions are driven by reviews and ratings, there's no self-respecting company left standing without a social media presence. And as more of the workforce increasingly expects to participate, social media activity is no longer solely a marketing function.

However, it's critical to establish a social media policy to protect all participants' interests. And that's where the problem lies — most policies are either too stringent or too lax, and neither leads to favorable outcomes.