Social Telling. Yep, that's right. No typo on this one. That's what it is.

A 2014 IDC survey found that 75% of B2B buyers — and 84% of C-suite professionals — actively leveraged social media during the course of considering purchase decisions. It also found that social buyers spent 84% more per purchase and executed 61% more buying decisions than those who weren't active on social channels.

Thanks to the proliferation of social media platforms, business decision makers have only become more socially active over time. However, a large number of companies are either reluctant to adopt social selling or are moving at a slow pace toward it.