In the magpie-riddled sales world, are people really taking a shine to social selling?

Social selling isn't just another fancy marketing buzzword — it's a core tool in any self-respecting, successful sales team's toolkit.

According to LinkedIn, several industries attribute over 50% of their revenue to social selling. But not everyone gets social selling right, and almost definitely not at the first go.

Getting social selling right is nothing short of a well-honed art — you need to be there whenever you're needed, yet not come across as pushy.

So what's stopping it from working everywhere? This report is based on a series of polls to find out what sales folks actually want, and the results are a bit surprising.