Personal Branding Is More Important Than Ever. What's Your Mojo?

Everyone's talking about personal branding. A Google search on the term throws back hundreds of millions of results. But what's it all about?

Personal branding is about bringing out the best in people and leveraging it to advance careers as well as company objectives. As Amazon's Jeff Bezos put it, “Your brand is what people say about you when you're not in the room.” The question is whether you want this brand to have a life of its own, or to be the best authentic image of yourself.

What if, instead of having a C-suite comprising a handful of carefully honed talent in your company, you had an entire handpicked workforce of talented thought leaders who're all experts at one or more things?