Employee Engagement First, Before Employee Advocacy

Employee advocacy is an incredibly powerful marketing tool — but it only works when employees are genuinely engaged first. Before asking employees to share and amplify brand content, organizations need to earn that willingness through real engagement, a workplace and culture employees actually want to be associated with.

Engaged employees are more likely to stick with their employers, and Gallup has found that highly engaged business units achieve 10% higher customer ratings, 20% higher sales, and 21% higher profitability. Yet employee engagement remains a major concern for most businesses, and a large majority of potential employees now refuse to join organizations that don't proactively work to ensure it. This eBook covers what it takes to get engagement right as the foundation for a sustainable advocacy program.