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Difference between Brand Ambassadors & Brand Advocates

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers...
is-it-beneficial-for-partners-and-customers-to-be-a-part-of-advocacy-marketing

Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?

Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees, customers and partners to speak on behalf of your brand. While there are wide...
Why employee advocacy is an important aspect for corporate

Why Is Employee Advocacy An Important Aspect For Corporates And How Does It Create Employee Engagement?

Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be interested to do the same? Would like to know ways you can encourage employees...
Advocacy Marketing Support Online Reputation Management

How does Advocacy Marketing Support Online Reputation Management?

Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation among customers. We live in an age where word spreads faster than it can...
Implementing Employee Advocacy

Dos & Don’ts In Implementing Employee Advocacy

Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its employees. Employees are crucial marketing assets to an organization as customers perceive them as...