Customer Advocacy

Customer Advocacy: Your Ace for Marketing Success.

In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the...

Employee Branding Strategy

How to get your Employer Branding to stand out in the madding crowd. Part Deux.

In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious...

Employee Advocacy 2.0

Free eBook : Employee Advocacy 2.0. Download now to find out!

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Enhance Content Marketing

Psst! How about some Customer Advocacy?

Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is...

Myths on Employee Engagement

Six myths, stopping you from unleashing the full power of Employee Advocacy.

Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to...

Micro Influencers

How to Leverage Customers as Micro Influencers.

When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small....

Influencer Marketing

Enter the Micro-influencers. Your best partners in marketing.

Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being...

Influencer Marekting Platform

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media....

Employee Advocates

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative...

Gamification

Challenge: Would Employees participate in an Advocacy Program at all?

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order...

Employee Advocacy

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than...

Employee Advocacy Vs Brand Advocacy

Employee Advocacy vs Brand Advocacy are they one and the same?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an...

socialforgood how can ngos leverage social media to create greater impact

#SocialForGood: How can NGOs leverage social media to create greater impact.

#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not...

Content Marketing Strategy

Mantra to dressing up your follower’s timelines: Get different.

What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be...

A secret sauce to power up your Startup success.

How to power up your Personal Branding SOCXO Leonard Kim was homeless at the end of 2010! Leonard Kim was...

Advocacy Marketing Platform

How Socxo The Advocacy Marketing Platform Works For The Financial Sector

Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether...

Personal Branding For Brand Advocates

6 Reasons Why Personal Branding Is Important for Brand Advocates

Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar...

Super charge your brand image

5 Ways Your Employee Can Supercharge Your Brand Image

Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional...

advocacy marketing impact of employee communication engagement

Advocacy Marketing: Impact of Employee Communication & Engagement

If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee...

Power Of Employee Advocacy

5 Ways the Power of Employee Advocacy Can Elevate Your Brand

Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active...

Advocacy Marketing Content

How to A/B Test Your Advocacy Marketing Content

If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly,...