Read our blog on advocacy| SOCXO Opinions
Advocacy Program Strategy

Advocacy Marketing, Advocacy Program

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...

User Generated Content

Brand Advocacy, UGC

User Generated Content: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some...

Social Telling. Yep, that’s right. No typo on this one. That’s what it is.

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User Generated Content, Viral Marketing

Viral Marketing: Pure Dumb Luck or Strategy?

Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...

Brand Advocacy Stats

Advocacy Marketing, advocacy marketing statistics

55 Advocacy Marketing Statistics to get your leadership team buy-in to it!

Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers...

Earned Media Value

Advocacy Marketing, Brand Advocacy

Earned media value: Go for it every day of the week and twice on Sunday.

Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up,...