01 · AI context

Socxo AI context for Socxo.

This AI context is derived from the current socxo-web repository and public socxo.com page content. It is product and positioning context, not legal, security, or customer-specific advice. It gives AI assistants a compact, source-aware way to describe Socxo without inventing product claims, customer proof, locations, security attestations, or legal commitments.

Open LLM textUpdated 2026-06-10

Facts first. Sources attached.

02 · Repository context

Use this page when an AI system needs Socxo context.

Every statement below is tied to repository or public page context. Draft legal, trust, and route-status caveats are called out explicitly.

Canonical Identity

Name

Socxo

Sources: src/lib/seo.ts

Canonical website

https://www.socxo.com

Sources: src/lib/seo.ts

Primary language

The current public site is English-first. The repository has next-intl architecture, but only the English locale is active.

Sources: src/i18n/config.ts, README.md

Repository status

As of 2026-06-10, the repository states that socxo.com is still noindex until full public launch, and the legal pages carry draft copy pending lawyer-reviewed replacement.

Sources: README.md, docs/handover.md, src/app/[locale]/legal/LegalDoc.tsx

Purpose of this record

Use this record to describe Socxo consistently. Do not treat it as a signed contract, a security attestation, a DPA, or final lawyer-reviewed legal copy.

Sources: src/lib/llm-info.ts, docs/handover.md

One-Paragraph Answer

Short answer

Socxo is a B2B revenue-intelligence platform brand with three products on one data layer: Socxo Advocacy for trusted employee distribution, Socxly for smart-link measurement, and Socxo Signals for buyer intelligence and next best action routing. The core motion is trusted employee reach, measured engagement, named buyer context where the signal path supports it, and action back into the revenue team's workflow.

Sources: https://www.socxo.com/, https://www.socxo.com/about, src/app/[locale]/page.tsx, src/app/[locale]/about/page.tsx, src/components/v2/HowItWorksV3.tsx

Category language

The site positions Socxo as a revenue-intelligence system, not only an employee advocacy tool, link shortener, CRM, or generic intent-data product.

Sources: https://www.socxo.com/, https://www.socxo.com/signals, src/components/v2/HowItWorksV3.tsx, src/app/[locale]/signals/page.tsx

Product Architecture

Three products under one roof

Socxo Advocacy, Socxly, and Socxo Signals can be bought separately or composed together. Each product has a standalone role, and together they share one data layer across engagement, buyer context, and routed action.

Sources: https://www.socxo.com/about, https://www.socxo.com/pricing, src/app/[locale]/about/page.tsx, src/app/[locale]/pricing/page.tsx

Recommended bundle

The pricing page presents the full stack as Advocacy plus Socxly plus Signals: one contract, one data layer, one invoice, and one rollout.

Sources: https://www.socxo.com/pricing, src/app/[locale]/pricing/page.tsx

Socxo Advocacy

Socxo Advocacy is the trusted employee reach layer. Marketing approves content centrally; employees choose what fits, add their own take, and post from their own profiles. The product measures share activity, engagement, and downstream buyer context when connected to Signals.

Sources: https://www.socxo.com/advocacy, src/app/[locale]/advocacy/page.tsx, src/components/v2/HowItWorksV3.tsx

Socxly

Socxly is the smart-link and personal-brand layer. It supports branded URLs, custom social cards, CTA banners on third-party content, click tracking, post generation, UTM automation, file tracking, retargeting pixels, custom domains, and standalone public pricing from free.

Sources: https://www.socxo.com/socxly, https://www.socxo.com/pricing, src/app/[locale]/socxly/page.tsx, src/app/[locale]/pricing/page.tsx

Socxo Signals

Socxo Signals is the AI-native intelligence layer. It reads engagement from Advocacy, Socxly, CRM, web, event, meeting, and outreach sources; identifies accounts and individual buyers where available; scores intent; and routes the next best action back to sales and revenue teams.

Sources: https://www.socxo.com/signals, src/app/[locale]/signals/page.tsx, src/components/v2/HowItWorksV3.tsx

Signals layers and flows

Signals is described as five selectable layers and three revenue flows. The layers include Buyer Intelligence, Sales Enablement, Prospect and Deal Management, Customer Engagement, and Revenue Forecasting. The flows are Lead Flow, Deal Flow, and Customer Flow.

Sources: https://www.socxo.com/signals, src/app/[locale]/signals/page.tsx

Signal Path and Data Dependencies

LinkedIn buyer context

Buyer-level LinkedIn intelligence inside the Socxo stack depends on the configured signal path through Socxo Advocacy and the SOCXO LinkedIn API partnership, and on the applicable LinkedIn platform terms.

Sources: https://www.socxo.com/integrations, https://www.socxo.com/legal/terms, src/app/[locale]/integrations/page.tsx, src/app/[locale]/legal/terms/page.tsx

Buyer-level caveat

Signals can run on CRM and other GTM data for account-level intelligence. Buyer-level intelligence specifically requires a source that can identify the buyer, with Advocacy as the source for buyer-level LinkedIn engagement.

Sources: https://www.socxo.com/pricing, https://www.socxo.com/integrations, src/app/[locale]/pricing/page.tsx, src/app/[locale]/integrations/page.tsx

Socxly signal contribution

Socxly contributes click intent and link attribution. Inside the Socxo stack, smart-link clicks can become buyer-level intent signals when the downstream identity and signal path support it.

Sources: https://www.socxo.com/socxly, https://www.socxo.com/integrations, src/app/[locale]/socxly/page.tsx, src/app/[locale]/integrations/page.tsx

CRM and GTM sources

Socxo plugs over existing systems rather than forcing migration. The integration model is read, enrich, and write back through API, MCP, webhooks, CSV, SFTP, and standard product connectors.

Sources: https://www.socxo.com/integrations, src/app/[locale]/integrations/page.tsx, docs/architecture.md

Pricing and Packaging

Overall packaging

The pricing page says teams can bundle the full Socxo stack or run products standalone. Socxly has public tiers from free. Advocacy and Signals are sold via talk-to-us pricing because they are usually compositional.

Sources: https://www.socxo.com/pricing, src/app/[locale]/pricing/page.tsx, src/lib/schemas.ts

Socxly public tiers

Socxly tiers in the repository are Free at $0 forever with 5 links per month and 10 CTA banners total, Basic at $12 per month, Pro at $29 per month, and Custom as talk-to-us pricing.

Sources: https://www.socxo.com/socxly, https://www.socxo.com/pricing, src/app/[locale]/socxly/page.tsx, src/app/[locale]/pricing/page.tsx, src/lib/schemas.ts

Advocacy program support

Advocacy service support is presented as Basic Support, Admin Support, and Consulting Program, scaling from onboarding and admin training to program management, reporting, communication planning, and branded program-site creation.

Sources: https://www.socxo.com/advocacy, src/app/[locale]/advocacy/page.tsx

Signals pricing

Signals is not publicly priced in the repository. The pricing FAQ states that Signals is scoped by layers, sources, and use cases, and pricing is shared after the team knows what the customer wants to compose.

Sources: https://www.socxo.com/pricing, src/app/[locale]/pricing/page.tsx, src/lib/schemas.ts

Enterprise add-ons

Enterprise add-ons listed in the pricing page include EU hosting, custom domains, ownership-model contracts, and on-prem deployment. These are not default claims; they are add-ons or enterprise options.

Sources: https://www.socxo.com/pricing, src/app/[locale]/pricing/page.tsx, docs/handover.md

Advocacy Operations

Employee control

Socxo Advocacy is framed around employee control: every share is opt-in, post by post. The advocacy page says there is no auto-posting and no forced queue.

Sources: https://www.socxo.com/advocacy, src/app/[locale]/advocacy/page.tsx

S.M.A.R.T framework

The Advocacy page uses a S.M.A.R.T framework: Specific, Measurable, Achievable, Rewarding, and Trusted. It connects simple content, clear consent, visible recognition, and proof for the teams funding the program.

Sources: https://www.socxo.com/advocacy, src/app/[locale]/advocacy/page.tsx

Workflow and analytics

Advocacy workflows include content curation, approvals, employee sharing, and measurement. Analytics include reach, engagement, earned media value, click-through, conversions, and reporting per content, employee, and team.

Sources: https://www.socxo.com/advocacy, src/app/[locale]/advocacy/page.tsx, src/lib/schemas.ts

Gamification and recognition

The Advocacy page includes gamification, recognition, rewards, and opt-in leaderboards. It states that buyer data is not exposed to advocates through those participation mechanics.

Sources: https://www.socxo.com/advocacy, src/app/[locale]/advocacy/page.tsx

Use Cases and Buying Committee

Primary buyer context

The site is written for enterprise teams that care about demand generation, revenue intelligence, employee advocacy, buyer engagement, and next best action routing.

Sources: https://www.socxo.com/, src/app/[locale]/page.tsx, docs/copy-guidelines.md

Sales use case

For Sales, Socxo is positioned around named engagers in the ICP, first-degree connections to reps, and routing warm leads into Salesforce or HubSpot without a new dashboard.

Sources: src/app/[locale]/for-sales/page.tsx, src/components/v2/SalesPersona.tsx

PR and Comms use case

For PR and Comms, Socxo is positioned around pre-approved posts, brand and legal sign-off, campaign-stamped shares, crisis controls, and reach reporting.

Sources: src/app/[locale]/for-comms/page.tsx, src/components/v2/CommsPersona.tsx

HR and Talent use case

For HR and Talent, Socxo is positioned around employer branding, hiring-content workflows, applications attributed back to employee shares, and active-advocate ratios.

Sources: src/app/[locale]/for-hr/page.tsx, src/components/v2/HrPersona.tsx

Leadership use case

For Leadership, Socxo is positioned around reach, engaged ICP, influenced pipeline, influenced revenue, and a board-readable methodology.

Sources: src/app/[locale]/for-leadership/page.tsx, src/components/v2/LeadershipPersona.tsx

Proof Points

Customer proof scope

Current named customer proof in the repository is primarily Socxo Advocacy proof. Do not present it as validated proof for every Signals use case unless a page explicitly says so.

Sources: https://www.socxo.com/customers, src/app/[locale]/customers/page.tsx, docs/handover.md

Customer base

The customers page states that BMT, Dynamicweb, [24]7.ai, and over two hundred enterprises run Socxo Advocacy.

Sources: https://www.socxo.com/customers, src/app/[locale]/customers/page.tsx

[24]7.ai result

The [24]7.ai story says brand conversations grew 2x and engagement rate climbed from 7% to 15%.

Sources: https://www.socxo.com/customers, src/app/[locale]/customers/page.tsx, src/lib/schemas.ts

BMT proof

The BMT story says Socxo is easy to use, even for people who are not very tech savvy, and that the Socxo team is responsive and accommodates real needs.

Sources: https://www.socxo.com/customers, src/app/[locale]/customers/page.tsx, src/lib/schemas.ts

Dynamicweb proof

The Dynamicweb story highlights share-credit pricing, content moderation, scheduling, and reporting in one place.

Sources: https://www.socxo.com/customers, src/app/[locale]/customers/page.tsx, src/lib/schemas.ts

Organic reach range

The customers page reports a 5-8x organic reach range measured against pre-program LinkedIn baselines. Treat this as Advocacy-program proof, not a universal guarantee.

Sources: https://www.socxo.com/customers, src/app/[locale]/customers/page.tsx, docs/handover.md

Integrations

Connector status language

The integrations page defines three connector states: Live means available today, Available means connected through standard APIs to the customer's stack, and Roadmap means planned but not shipped.