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01 · Advocacy

Turn trusted employee voices into measurable reach.

Curate approved content. Let employees choose what to share from their own profiles. Socxo measures reach, engagement, and earned media value, then feeds buyer-level signals into your GTM workflow.

Advocacy · Leaderboard
This week
312shares this week
42Kreach earned
€18.4KEMV today
Top advocates
#1
Sven JanssenMarketing
4,280+312
#2
Nora PetrovaSales EMEA
3,890+208
#3
Kai MüllerCustomer Success
3,540+184
#4
Léa BernardProduct
3,120+96
#5
You · GeertMarketing
2,840+72
Sven unlocked: “Top voice · Q2”

Approved content. Real employee voice. A signal trail your revenue team can use.

02 · Participation layer

Advocacy works when employees stay in control.

Participation fails when posting feels risky, generic, or like extra work. Socxo solves the enterprise version of that problem with approved content, opt-in sharing, and measurable buyer engagement.

Approved library

Marketing supplies the source material.

Campaign posts, articles, social cards, and smart links live in one library, with the campaign and topic already attached.

Employee voice

Colleagues add the context only they can bring.

Each advocate chooses what fits their role and network. They can add their own take before anything goes live.

Clear consent

Every share is opt-in, post by post.

No auto-posting. No forced queue. Topic controls, approval states, and consent logs keep the program trusted.

Signal handoff

The engagement becomes usable for revenue.

Advocacy records the share and engagement. Signals reads the buyer context and routes the next best action.

Five letters. Five disciplines. One advocacy program that actually runs.

03 · The S.M.A.R.T framework

The discipline behind a working advocacy program.

A working program earns participation first: simple content, clear consent, visible recognition, and proof for the teams funding it. Socxo's S.M.A.R.T framework keeps those parts running together.

Simple
S

Employee advocacy made easy.

Your one-stop hub for managing social media tasks and content publishing for your employee advocacy program.

Measurable
M

Key metrics that show the program working.

Track success by setting clear goals and analyzing the share, reach, and ROI generated from content.

Achievable
A

The power of employee voices, unleashed.

Empower teams to share authentic content that strengthens brand reputation and naturally expands audience reach.

Rewarding
R

A culture of recognition and growth.

Celebrate employee contributions to boost morale and strengthen brand loyalty through shared stories.

Tactical
T

Collaborative success, by design.

Define clear advocacy objectives, empower users with tailored content and training, and refine the approach through feedback and metrics.

S
Simple

Employee Advocacy Made Easy

Your one-stop hub for managing social media tasks and content publishing for your Employee Advocacy Program. Admins and users can effortlessly pick, share, and schedule posts — everyone saves time and stays in sync, making sharing on social media a breeze.

Ease for Administrators
  • Automated Tasks: Simplify content and advocacy tasks like curating content from varied sources.
  • Auto-Publishing: Set automated publishing or scheduling of brand-owned content, ensuring consistent online presence.
  • Centralized Control: Oversee multiple teams and manage diverse content categories seamlessly, irrespective of organizational size.
Benefits for Users
  • Smooth Sharing: Facilitate effortless sharing of content across personal social media networks, enhancing reach.
  • UGC Promotion: Encourage employees to generate and share their own content, fostering creativity and engagement.
  • Brand Advocacy: Transform regular employees into potent brand advocates, amplifying organizational reach and credibility.
M
Measurable

Key Metrics to Assess the Success of Your Program

Track the success of your employee advocacy program by setting clear goals and analyzing the share, reach, and ROI generated from the content you share. Measuring success helps teams understand what's working and make the right choices.

Engagement Metrics
  • Reactions: Track likes, shares, comments, and reactions to content shared by employees.
  • Click-through: Measure click-through rates on shared links.
Reach and Amplification
  • Visibility: Discover the potential and actual visibility of your content within the digital landscape.
  • Amplification rate: Calculate how often content is re-shared.
Content Effectiveness
  • Top performers: Identify the top-performing content pieces.
  • Format fit: Analyze the type of content (videos, blogs, etc.) that resonates most.
Goal-Oriented Campaigns
  • Clear goals: Set clear, measurable goals for every advocacy campaign.
  • CTA tracking: Track specific CTAs and their effectiveness in driving conversions.
Employee Participation
  • Participation rate: Monitor the percentage of employees actively participating.
  • Team breakdown: Identify departments or teams with the highest engagement.
Feedback and ROI
  • Feedback loop: Discuss metrics with employees — they often know why certain content outperformed others.
  • ROI evaluation: Compare the program's costs to its generated value (reach, brand awareness), adjusting for tangible and intangible benefits.
A
Achievable

Unleash the Power of Employee Voices with Authentic Content

Empower your team to share authentic content that drives their personal brand and the company's online presence. The result is a stronger brand reputation and a naturally expanded audience.

Showcase Authenticity
  • Company culture: Highlight company culture and its dedicated workforce.
  • Genuine trust: Build trust by sharing genuine employee experiences.
Balanced Approach
  • Thought leadership: Combine employee advocacy with thought leadership.
  • Work culture: Highlight your company's vibrant work culture and showcase your team.
Empowerment and Control
  • Admin tools: Intuitive platforms let administrators strategize and monitor campaigns effortlessly.
  • Employee stake: Employees share content that resonates, making them stakeholders in company growth.
Outcomes of Collaboration
  • Brand credibility: Combined managerial oversight and employee engagement enhance brand credibility.
  • Natural reach: Audience expansion happens naturally, putting success at your fingertips.
Measurable Benefits
  • Earned Media Value: Quantify success with the Earned Media Value of each piece of shared content.
  • Personal brand: Strengthen personal brand presence across social media with authentic content.
R
Rewarding

Foster a Culture of Recognition and Growth

Celebrate your employees' contributions — it boosts morale and strengthens brand loyalty, making every shared story a win for both the individual and the organization.

Enhanced Brand Reach
  • Digital footprint: Expand your company's digital footprint as employees share authentic experiences and content.
  • Organic multiplier: Multiply brand reach organically through trusted employee networks.
Trust Building
  • Credible voice: Boost brand credibility when messages come from genuine, familiar sources rather than corporate channels.
Strategic Reward System
  • Points system: Assign points for specific activities, from sharing to achieving high engagement on social media.
  • Recognition: Earn valuable rewards and recognition for advocacy contributions.
For Administrators
  • Insights: Gain valuable insights from analytics to refine marketing strategies.
  • Lower CAC: Drive organic growth with lower marketing costs.
For Users
  • A voice: Offer employees a voice, strengthening company loyalty and personal brand development.
  • Recognition: Opportunity to be recognized as an industry influencer and thought leader.
  • Inclusive culture: Engage in a more inclusive and empowering work culture.
T
Tactical

An Approach that Ensures Collaborative Success

Define clear advocacy objectives, empower both administrators and users with tailored content and training, and continuously refine the approach through feedback and performance metrics.

Set Clear Objectives
  • Define success: Define what you aim to achieve: brand awareness, lead generation, or employee engagement.
Content Strategy
  • Curated content: Curate relevant, authentic, and engaging content for employees to share.
  • Stay on-brand: Keep the content updated and in line with the company's brand and values.
Training and Onboarding
  • Platform knowledge: Equip both admins and users with the necessary knowledge about the platform.
  • Ongoing training: Conduct regular training sessions to maximize the program's potential.
Innovate Content with Socxly
  • Branded links: Transform long URLs into short, branded custom links.
  • Clickable image posts: Create clickable image posts that can be used on social media.
  • CTA banners: Pull traffic back from third-party content to the page of your choice with CTA banners.
  • File tracking: Upload a file and create a short link that can be shared on social media.
Monitor and Analyze
  • Track metrics: Regularly assess key metrics to measure the program's success.
  • Adjust tactics: Adjust tactics based on performance data for continuous improvement.
Integration and Automation
  • Automated distribution: Use tools and integrations to automate content distribution, ensuring a consistent flow without overwhelming users.

Four steps. Curate the content. Keep the choice with the team.

04 · Workflow

From approved content to measurable buyer signal, in one loop.

01

Curate

RSS feeds, social accounts, trusted URLs. Branded content, industry news, user-generated content. All in one Content Hub.

02

Approve & schedule

Plan ahead, review campaign assets, schedule across multiple platforms, and keep the comms team's calendar clear.

03

Share by choice

Employees pick from approved content, add their own take, or skip the post. Smart links and social cards make each share measurable.

04

Measure

Reach, engagement, earned media value, click-through, conversions. All per content, per employee, per team. ROI made visible.

Recognition without pressure.

05 · Gamification

Recognition that compounds.

Points, badges, rewards, and optional leaderboards keep participation visible. Employees see their own progress. GTM teams see the buyer signal.

PointsAwarded for shares, engagement, and high-impact participation.
BadgesUnlocked as colleagues build a steady advocacy habit.
LeaderboardsTeam visibility for top advocates and rising contributors.
RewardsIncentives, recognition moments, and internal spotlights.
Achievement set5 / 8 unlocked
First shareBronze
Top voiceSilver
Q2 championGold
Reach 10KBronze
Reach 100KSilver
Streak · 30dGold
Cross-postBronze
InfluencerPlatinum

Activity analytics first. Buyer intelligence when the signal moves downstream.

06 · Analytics

What you can prove, and the next best action.

Track reach, engagement, earned media value, click-through, and conversion. When Advocacy connects to Signals and your CRM, buyer engagement becomes routed action: who to call, what to send, and when.

312shares this week
6.2×organic reach lift
€18.4KEMV today
42Kreach earned
Built-in: Earned Media Value calculator · Google Analytics integration · ROI per contentSee how Signals routes the warm ones
07 · Mobile

A white-label app, in your team’s pocket.

iOS and Android, branded as your company. Employees share content from the train, the conference floor, the customer site. The engagement comes back into the same dashboard, the signals into the same intelligence layer.

iOSAndroidWhite-labelPush notificationsOffline-ready
09:425G ●●●●
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Three program tiers. Pick where Socxo plugs in.

08 · Programs

From onboarding to a fully-managed program.

Socxo's services scale with your team's bandwidth. Start with onboarding to get the platform live. Add Admin Support when you want the day-to-day off your plate. Move to Consulting when you want continuous program optimization.

Basic Support

Onboarding excellence

Define program objectives. Configure the platform. Train your admins and your first cohort of advocates.

  • Defining objectives
  • Account configuration
  • Onboarding & training
Admin Support

User adoption

Run the program with confidence. Reward structures, content moderation, scheduling, and approved-content management.

  • Rewards & gamification
  • Content moderation
  • Content management
Consulting Program

Personalized experience

Continuous training, regular program reviews, communication planning, automated and manual reporting, branded program site.

  • Continuous training
  • Program reviews & events
  • Comprehensive reporting
  • Communication planning
  • Program site creation

Customers in their own words.

09 · Customer proof

What teams running Socxo Advocacy actually say.

“Brand conversations grew 2x. Engagement rate went from 7% to roughly 15%. Significantly more positive sentiment, too.”

Vinod Kumar M
Vinod Kumar M
VP Marketing, [24]7.ai

“The Socxo team accommodates all our needs. They are very responsive. The platform is easy to use, even for people who are not very tech savvy.”

Bianca Vickers
Bianca Vickers
Digital Marketing Manager, BMT

“The pricing model is share-credit based, not user-based. Content intake, moderation, and reporting all run together.”

Eric Jan C. van Putten
Eric Jan C. van Putten
VP Marketing, Dynamicweb
10 · From advocacy to revenue

Advocacy generates the engagement. Signals turns it into revenue.

Reach and EMV are real. So is the signal underneath. When an employee shares a post and a buyer engages, Socxo Signals sees the named individual, scores their intent, and gives the next best action to your sales team.

The signal trail
ADVSven shared the whitepaper post on LinkedIn14:02
ENGMaria Schäfer (Veridian) liked it14:08
LNKMaria clicked through to the pricing page14:11
SIGSignals scored Maria 96 / 100, routed to AE14:11
11 · Get started

Run an advocacy program that earns its place.

See the platform live. Walk through the workflow on your own content. Get a candid read on whether Socxo is right for your team.

Book a demo