One screen, four columns: reach to revenue.
Advocacy reach, engaged ICP accounts, influenced pipeline, influenced revenue. The chain a CRO reads in 10 seconds, with the assumptions visible underneath. No dashboard hunt.
What you actually get
Three things the board will accept.
Benchmarked against your paid LinkedIn quarter.
Cost-per-engaged-ICP-account from Socxo, side by side with the same number from your last paid social run. Hard to argue with a chart your CFO can replicate.
Defensibility, written down.
A methodology page that names the attribution model, the refresh cadence, and what the number does NOT claim. The kind of document procurement actually asks for.
What the board sees
The chain from reach to revenue, on one screen.
Send the model to your CFO. Then book us.
You get the spreadsheet, the methodology, and three customer benchmark ranges in one email. If the maths doesn’t hold up in your stack, we say so before the demo.