Read our blog on advocacy| SOCXO Opinions
Myths vs reality

Employee Advocacy, Employee Engagement

Six myths, stopping you from unleashing the full power of Employee Advocacy.

Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to...

Micro Influencers

Brand Advocacy, Customer Advocacy

How to Leverage Customers as Micro Influencers.

When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small....

Why micro-influencers trump over celebrities

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Advocacy Marketing, Brand Advocacy

Enter the Micro-influencers. Your best partners in marketing.

Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being...

Advocacy Marketing, Brand Advocacy

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media....

Advocacy Marketing, Employee Advocacy

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative...