Ipsita Ratha, Author at Latest Insights and Trends in Employee Advocacy | Socxo Blog
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Ipsita Ratha

Trade Secrets to Hike Up Employee Engagement

Trade Secrets to Hike Up Employee Engagement

The hype about employee engagement is on the upsurge – the concept has piqued the interest of managers, researchers, academicians and the HR community in general. Organizations are now investing huge amounts of time,...
Knowledge Sharing and Employee Advocacy – The Perfect Partners

Knowledge Sharing and Employee Advocacy – The Perfect Partners

Change is never easy to embrace and so is the case when organizations try to introduce their employees to the concept of employee advocacy. Without knowledge sharing, it is next to impossible to convince employees...
Why Gamification is Essential to Employee Advocacy

Why Gamification is Essential to Employee Advocacy?

Gamification – It’s undoubtedly the best strategy to kickstart your employee advocacy program into a high drive. Gamification is a great way to build engagement in employees and make them have fun at workplace...
Employee Advocacy Programs

Boost Your Content Marketing With an Employee Advocacy Platform

Every marketer needs to have a dynamic and robust content strategy. In this digital age of free-flowing information, it is indeed a challenge for a business to communicate their brand’s message through quality content....
How Engaged Employees Add Value to Your Business and Why it Should Matter to You

How Engaged Employees Add Value to Your Business and Why it Should Matter to You?

In today’s fast-paced business environment, employees demand to be engaged to have a sense of purpose in their roles that makes them feel like they are a part of a thriving culture and company....
How can SOCXO Transform Your Corporate Culture and Boost Employee Engagement

How can SOCXO Transform Your Corporate Culture and Boost Employee Engagement?

Employee engagement is certainly the new buzzword in the business world. Corporate leaders today are striving hard to create an inclusive work culture which promotes a strong sense of emotional connect amongst employees. Engagement...
Brand Advocacy Platform

Here’s How You Can Choose a Brand Advocacy Platform

Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the...
5 Steps to Turn your Employees into Brand Advocates

5 Steps to Turn your Employees into Brand Advocates

Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, employees have a network that is 10 times larger than the organization. Leveraging...
Here’s Why Employees Would Agree to Use an Employee Advocacy Platform

Here’s Why Employees Would Agree to Use an Employee Advocacy Platform

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness the true potential of this practice, organizations need to develop a truly...
Benefits for Employee Advocacy for SMEs & Large Enterprises

Benefits for Employee Advocacy for SMEs & Large Enterprises

Employee Advocacy helps traditional company sectors – like marketing, sales & HR coordinate effective social business solutions. Social media has disrupted traditional marketing strategies as it connects numerous people by facilitating sharing information across...
Content & Social Media Strategies for Adopting Employee Advocacy

Content & Social Media Strategies for Adopting Employee Advocacy

Think about it. Can you imagine communicating your brand’s message without quality content? To ensure that your message is effectively and efficiently delivered to your target audience, it is imperative to have a well-framed...
Current Challenges of Social Engagement Brand Advocacy

Current Challenges of Social Engagement Brand Advocacy

Brand advocacy programs involve a marketing strategy where employees and associates spread favorable word-of-mouth about the brand. It involves proactively engaging employees to promote an organization in their personal network. They become the brand...
A Simple Tip to Increase the Rank of Your Company Use Employee Advocacy Platform

A Simple Tip to Increase the Rank of Your Company: Use Employee Advocacy Platform

Employee advocacy can be described as the brand promotion led by employees on their personal social media channels. The beneficial social media channels could be LinkedIn, Twitter, Quora and more, depending on the influence...
Improve Employee Engagement

5 Ways to Improve Employee Engagement

According to 2017 Gallup Poll, 51% of the U.S workforce is not engaged. Additionally, 37% of engaged employees are looking for jobs or watching for opportunities, as are 56% of not engaged and 73%...
Employee Advocacy Guide

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
Employee Advocacy Stats

5 Stats that Prove Employee Advocacy Can be a Game Changer

Employee advocacy, has been touted as the go-to channel for brands to increase their exposure. A brand’s biggest assets are its employees, who can create a positive buzz around the brand and its marketing...
Kickstart your Employee Advocacy Program

Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2

In Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its requirements to your employees. The final stages of the program...
Kickstart your Employee Advocacy Program

Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1

If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their...
Engaged Employees

Employee Engagement – Is Your Organization Ready?

It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has...
Employee Advocacy Marketing Campaign

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
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