What is a Social Card?
A Social card allows you to craft your social media posts as a clickable image. Use an image, title, and description of your choice to present it better.
It gives you the power to post images as clickable links across channels, instead of posting images and links separately.
What’s more, it helps you track every click that you get on your card with data points. Instead of just giving you broad data on which channel gave you the click. Since it helps you redirect the users to the landing page of your choice it is also known as Clickable Social Cards.
The example below shows you how a normal post is different from a Social Card.
How is a Social Card different from a Normal Image Post?
When you post a normal image of your choice and a link together in a social media platform the image and the link will be posted separately on Facebook, LinkedIn, and Twitter. If a user clicks your image post, the image will enlarge itself only. To go to the landing page, the user must click the link separately. While that’s the default way of posting, we figure that’s a bad user experience.
A Social card on the other hand, gives you the power to post images as clickable links across channels, instead of posting images and links separately.
It also allows you to choose an image, title, and description of your choice, instead of relying on the content meta tags to generate auto text and images from the source pages.
When a user clicks on any part of your Social Card it will send the users directly to the landing page. The entire Social Media post will be linked to the URL you have chosen. This helps you increase your post engagement rate and traffic to your website. Now, that’s a good user experience.
Social Card Benefits at a Glance
- Improve your Visual Branding and Content Presentation.
- Makes your Social Media Post unique.
- Boosts your social media post engagement rates.
- Increases your social media engagement and traffic to source.
