Content Marketing summit

15-16 February 2018

The Leela Ambience Gurugram

SOCXO presented how Content Marketing can be authentic using Advocacy

Advocacy provides the authentic channel for Companies to continuously engage with internal brand advocates (employees, partners, customers & fans) & convert them as micro-influencers to amplify content on social & communication networks.

Brands can leverage employee advocacy by empowering employees to share relevant brand content with their personal social connections. Being the digital word-of-mouth marketing, it builds on the concept that employees are more credible & trustworthy when it comes to reinforcing authenticity & humanising the brand

Read event tweets on hash tag #SOCXOatCMSAsia2018

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