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Home > influencer marketing

Why micro-influencers trump over celebrities

Google searches for "influencer marketing" shot up by 325% in 2017, firmly establishing it as the most rapidly growing online customer acquisition technique of that year. But in today's convenient world of online anonymity and mayhem, stop for a minute and ask yourself this question: How well do your customers relate with and trust these "influencers" when they're considering buying from you?

Download this e-book to find out:

  • Why micro-influencers trump over celebrities
  • How to identify and leverage micro-influencers who work for your brand
  • Why celebrity endorsements don't always work in B2B marketing
  • How to identify influencer marketing fraud

Get your free copy of the e-book now!

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Intel

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Socxo is an advocacy platform that enables brands to transform their stakeholders into brand advocates. We believe that people are a transformative force and have the power to amplify the brand’s social reach organically. Socxo is simple to use, always-on, engaging and app-enabled.

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