Google searches for "influencer marketing" shot up by 325% in 2017, firmly establishing it as the most rapidly growing online customer acquisition technique of that year. But in today's convenient world of online anonymity and mayhem, stop for a minute and ask yourself this question: How well do your customers relate with and trust these "influencers" when they're considering buying from you?
Download this e-book to find out:
- Why micro-influencers trump over celebrities
- How to identify and leverage micro-influencers who work for your brand
- Why celebrity endorsements don't always work in B2B marketing
- How to identify influencer marketing fraud