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thought leadership

Gamification

Challenge: Would Employees participate in an Advocacy Program at all?

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its true potential, organizations need to develop a truly symbiotic relationship with...
Employee Advocacy Best Practices

Foster Thought Leadership Through Employee Advocacy

Do your brand advocates think out of the box? Are you motivating your micro-influencers to foster thought leadership? Have your employee advocates mastered enough product knowledge to become your target audience’s go-to person for...