Tag

#strategy

05 Aug 2019

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the…

22 Jul 2019

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one…

15 Jul 2019

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers…

05 Mar 2019

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played…