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social media brand advocacy

Earned Media Marketing

Employee Advocacy – Rise of the Employee Marketer

Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
Social Media Advocacy Strategy

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...
Social Media Brand Advocacy

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard your good name as the richest jewel you...
Social Media Platforms

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By the year 2020, social media training in the workplace would...
Why Use SOCXO To Feed Your Community

Why Use SOCXO To Feed Your Community

A post by Rodger Johnson, a leading Internal Communications expert, as appeared on
How Nonprofits Can Make Use Of Social Advocacy

How Nonprofits Can Make Use Of Social Advocacy

A conversation with Julia Campbell