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employee advocacy

Advocacy Marketing Benefits

What Is in It for End Users in an Advocacy Marketing Platform?

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it empower the end users such as the employee advocates, who...
Employee Advocates To Drive Engagement

Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?

When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying decisions. While customer satisfaction is vital to business success, brands must not ignore the...
Employee Advocacy Needs

6 Compelling Reasons Why Your Business Needs Employee Advocacy

Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical. Employee advocacy is the promotion of a brand by its employees who are enthusiastic...
Advocacy Marketing Platform

How ROI Can Boost Your Performance On Employee Advocacy Platform

To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers. The path to acquiring passionate employees and loyal customers is through a well-planned &...
Content Curation Tips

Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share

Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with focused content marketing, capture leads organically to expand revenue streams. Employees have 10X the social...
How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage of social media. In brief, it is leveraging social media as a channel for...
Employee Engagement Using Employee Advocacy

Why Is Employee Advocacy An Important Aspect For Corporates And How Does It Create Employee Engagement?

Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be interested to do the same? Would like to know ways you can encourage employees...
Implement Employee Advocacy

Dos & Don’ts In Implementing Employee Advocacy

Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its employees. Employees are crucial marketing assets to an organization as customers perceive them as...
Employee Brand Advocates

Is Brand Advocacy Similar to Employee Advocacy?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is...
Employee Advocacy Stats

Five Key Stats that Prove Employee Advocacy is Crucial for Internal Communication:

Here’s some insight on how employee advocacy impacts internal communication within an organization
Internal Commnication With Team

Six Common Myths of Internal Communication and Employee Advocacy

With the advent of social media technologies, internal communication is rapidly changing within the organization. Most organizations have started adopting digital tools to improve their internal communication efforts. Employee advocacy solution complements internal communication...
Employee Advocacy Efforts

Key Benefits – Internal Communication and Employee Advocacy

What does it take to effectively communicate with your internal brand advocates to amplify your brand and be better at advocacy marketing? Here are some benefits that a strong culture of internal communication can...
Consumer Marketing Strategies

4 Steps to Activate Your Employees as Micro-Influencers

It doesn’t take thousands of followers on social media to become a powerful influencer. Welcome to the age of micro-influencers, active social media users who despite having fewer followers, have the power to amplify your...

Foster Thought Leadership Through Employee Advocacy

Do your brand advocates think out of the box? Are you motivating your micro-influencers to foster thought leadership? Have your employee advocates mastered enough product knowledge to become your target audience’s go-to person for...
Encourage Brand Advocacy

Ways You Can Encourage Employees To Advocate For Your Brand

People get drawn to a brand after witnessing internal engagement by a bunch of passionate advocates – customers, micro-influencer, employees, and stakeholders. Your employees are the pillars on which your brand name can be...
Brand Advocates

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Influencer Marketing

13 Key Stats That Prove The Rise of Consumers & Employee As Micro-Influencers

Are you looking for some interesting numbers? Not yet convinced about why you should be seriously considering Advocacy Marketing? Here are some interesting statistics that prove the rise of consumers and employees as the...
Employee Advocacy Benefits

Advocacy Marketing as a Channel for Digital Marketing

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
Team gamification

Why Gamification Boosts Employee Advocacy

With the advent of social media and digital technologies, trust has become a new marketing currency in the social world. Today, people trust each other more than brand advertisements. Hence online reviews can make...
Employee Engagement

Step Ahead of Employee Engagement

People matter – Having a happy, motivated and enthused workforce is the greatest achievement for any organization. It is hence no wonder that employee engagement is generating such a huge buzz in academic, research...