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How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...

How to Encourage Brand Advocacy Through Employee Engagement

We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO...

What is Brand Advocacy and why Brands Need It?

Here is a presentation on what is brand advocacy and why brands need it? Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016...

4 Guidelines to Measure Your Brand Advocacy Success

You know it, and we know it – a basic tenet of any marketing campaign is that it needs a way to measure its success. However, each campaign is different and so unfortunately there’s...

Three Employee Engagement Activities That You Can Start Doing Now

How engaged are your employees? Are you looking for ways to get them more engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mind-set. Your employees are real people,...