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Micro Influencers

How to Leverage Customers as Micro Influencers.

When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small. And that’s not all. They also embed trust in the message they transmit.

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific objectives. However, despite the best of intent the benefits do...

Employee Advocacy vs Brand Advocacy are they one and the same?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same...

Mantra to dressing up your follower’s timelines: Get different.

  What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times...

How To Build A Thriving Community For Brand Advocacy?

Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision...