Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played…
Continue readingThe digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business…
Continue readingWhat is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating…
Continue readingRegulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether Advocacy marketing can be…
Continue readingIf done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee engagement is the fuel…
Continue readingIf not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup…
Continue readingOrganic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known…
Continue readingAdvocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively…
Continue readingMost businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting instant traffic to websites,…
Continue readingAdvocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voice &…
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