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advocacy marketing

Engaged Employees

Employee Engagement – Is Your Organization Ready?

It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has...
Employee Advocacy Marketing Campaign

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
Employee Advocacy Need

Employee Advocacy: The Need of the Hour

Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...
Social face

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...
Advocacy Marketing For B2B Market

Advocacy Marketing for the B2B Market? YES it works!

Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work...
Create Brand Advocates

5 Tips to Convert your Customers into Brand Advocates

TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly...
Advocacy Marketing Stats

Five Stats about Advocacy Marketing

Advocacy Marketing is the best form of marketing at the moment and looks like it will be the preferred form of marketing for years to come. We are not just saying it! Here are...
Brands should invest in advocacy marketing

4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing

What is advocacy marketing and the reasons to invest in it? Advocacy marketing focuses on getting your current employees, influencers, customers and partners to share their positive experiences with your company to other people...
Brand Advocacy Success

4 Guidelines to Measure Your Brand Advocacy Success

Is it possible to calculate the success of an advocacy campaign? Yes. we have given guidelines to measure brand advocacy success in the infographic below. How do you calculate the success of an advocacy...
Employee Advocacy Program

Encouraging Employee Advocacy – Is Gamification the answer?

To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016...
Word Of Mouth

What are the Different Components of Advocacy?

Here is a presentation on what are the different components of advocacy? The advocates spread positive word-of-mouth recommendation about your company brand and performance. Some of the most popular components of advocacy are:
Advocacy Marketing Efforts

5 Tips to Improve Your Advocacy Marketing Efforts

Here is a presentation on 5 tips to improve your advocacy marketing efforts. Advocacy Marketing is the best thing that could ever happen to your business; there is no doubt about that! But it...
5 Key Steps to Building an Advocacy Marketing Program

5 Key Steps to Building an Advocacy Marketing Program

Here is a presentation on 5 key steps to building an advocacy marketing program. Today, social media opens up a new world of advocacy opportunities to tap and motivate important marketing assets- Employees, Customers...
Brand Advocacy Campaigns

4 Guidelines to Measure Your Brand Advocacy Success

You know it, and we know it – a basic tenet of any marketing campaign is that it needs a way to measure its success. However, each campaign is different and so unfortunately there’s...
Advocacy Planning

4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing

We here at team SOCXO love advocacy marketing. In fact, that’s why we’ve worked so hard to bring you the social advocacy marketing platform that can transform your employees, customers and partners into trusted...
Three Employee Engagement Activities

Three Employee Engagement Activities That You Can Start Doing Now

How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are...
5 Ways to Grow Employee Brand Advocates

5 Ways to Grow Employee Brand Advocates

We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power....
Advocacy Marketing

What is Advocacy Marketing

Advocacy Marketing harnesses the power of your employees, customers and partners to transform them into trusted brand advocates. Advocacy marketing has become a popular buzzword in today’s digital world. Unleash the power of advocacy...