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How to Create True Customer Advocates

Customers today are both demanding and knowledgeable. With 77% of consumers preferring to buy from a company they hear about from someone they trust (Source:Nielsen). They no longer fall for the marketing hype, and...

Advocacy 101 – The What, When, Where and How – Explained

Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. It opens up a new world of advocacy opportunities in...