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How to turn your entire employee into a social media advocates

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team SOCXO heavily believe in and advocate, is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...
employee advocacy - rise of an employee marketer

Employee Advocacy – Rise of the Employee Marketer

Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...

Why Organizations Prefer Advocacy Marketing in Today’s Digital World?

Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016 will be the year advocate marketing breaks through as a top priority for marketers.”...

5 Myths of Advocacy Marketing

Though the many virtues of Advocacy Marketing have been expounded upon on the internet, we have noticed that many brands have a few apprehensions about starting off with Advocacy Marketing. This is largely because...
social media advocacy

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...