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How to Create a Customer Advocacy Program

Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global...

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team SOCXO heavily believe in and advocate, is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...

Employee Advocacy – Rise of the Employee Marketer

Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard your good name as the richest jewel you...