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5 Steps to Turn your Employees into Brand Advocates

Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, employees have a network that is 10 times larger than the organization. Leveraging...
employee advocacy

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...

The Age of Employee Advocacy is Here to Stay

Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand...

How to Create a Customer Advocacy Program

Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global...