Dos & Don’ts In Implementing Employee Advocacy
Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its employees. Employees are crucial marketing assets to an organization as customers perceive them as...
Is Brand Advocacy Similar to Employee Advocacy?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is...
Six Common Myths of Internal Communication and Employee Advocacy
With the advent of social media technologies, internal communication is rapidly changing within the organization. Most organizations have started adopting digital tools to improve their internal communication efforts. Employee advocacy solution complements internal communication...
4 Steps to Activate Your Employees as Micro-Influencers
It doesn’t take thousands of followers on social media to become a powerful influencer. Welcome to the age of micro-influencers, active social media users who despite having fewer followers, have the power to amplify your...
Foster Thought Leadership Through Employee Advocacy
Do your brand advocates think out of the box? Are you motivating your micro-influencers to foster thought leadership? Have your employee advocates mastered enough product knowledge to become your target audience’s go-to person for...