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Customer Advocacy

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely...

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The stakeholders may be a brand’s employees, customers, partners, and investors. Brands that harness the...
Customers as micro influencers

How to Identify Your Customers as Micro-Influencers

Goodby influencers. Hello Micro-influencers. If there’s one thing that business’ and brands need to invest on, it’s trust. And that, is what’s delivered when you connect authentic customers to your marketing programs. They engage...

Is Advocacy Marketing Helpful for E – Commerce Platforms?

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern...

Trade Secrets to Hike Up Employee Engagement

The hype about employee engagement is on the upsurge – the concept has piqued the interest of managers, researchers, academicians and the HR community in general. Organizations are now investing huge amounts of time,...