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Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
Brand Advocacy Pitfalls to Avoid

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation...
User Generated Content

User Generated Content: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). ...
Brand Advocacy Stats

55 Advocacy Marketing Statistics to get your leadership team buy-in to it!

Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers before you take the plunge with investment and effort. Here’s everything you need to...
Earned Media Value

Earned media value: Go for it every day of the week and twice on Sunday.

Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media...