by Rohini Mohan on January 6, 2018

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer mark

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by Ipsita Ratha on December 14, 2017

Is Brand Advocacy Similar to Employee Advocacy?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters wh

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by Rohini Mohan on October 26, 2017

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social commun

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by Richa Sharma on October 26, 2017

Amplify Your Social Reach With Brand Advocacy

It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of investe

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by Rohini Mohan on October 12, 2017

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicia

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by Rohini Mohan on September 27, 2017

Is Advocacy Marketing Helpful for E – Commerce Platforms?

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital s

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by Rohini Mohan on September 8, 2017

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all

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by Richa Sharma on July 21, 2017

Here’s How You Can Choose a Brand Advocacy Platform

Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, bo

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by Richa Sharma on June 19, 2017

Current Challenges of Social Engagement Brand Advocacy

Brand advocacy programs involve a marketing strategy where employees and associates spread favorable word-of-mouth about t

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by Rohini Mohan on May 29, 2017

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s becaus

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