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Do’s and Don’ts of Employee Social Media Advocacy

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing...

Boost Organic Traffic with Advocacy Marketing

Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known brands have an even harder time being featured and noticed...

How to Turn Your Employees into Powerful Brand Advocates?

Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-competitive environment. Organizations that are employee-centric often fare better than...

Employee Advocacy Trends in 2018

There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to establish a formal advocacy program, the long-term benefits are...

How Employee Advocacy Creates Authentic Brands

Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying relevant. A formal employee advocacy program is vital for putting a...