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The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is but human; to relieve it is God-like,” and a testimony to that was the...

The Rules Have Changed

In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1 Metric.’ According to the research, organisations were investing a whopping $720 million annually on...

6 Ways Companies Can Share Internal Communication With The Team

Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, there are! Team SoCXO has put together a list of communication methods that will...

3 Ways To Boost Your Employee Advocacy Program

Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright spark in your marketing team) picked up on...

3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program

The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet can overwhelm the army! The ‘Arab spring’ or the ‘Egyptian...