User-Generated Content: The Smart Marketer’s Guide to UGC.
Introduction In the world of digital marketing, content is king. But, if there was an emperor, it would be User-Generated Content! Often, brands that are able to craft high-quality authentic content in large volumes...
UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). So...
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal social connections....
Social Media Storytelling: The Complete Guide for Your Brand
Introduction Storytelling has played a big part in our lives, from reading fictional stories as kids to listening to stories from people worldwide; even Netflix series and movies are a form of storytelling. It...
Social Media Trends for The New Normal
Just when marketers and experts thought they had social media marketing all figured out – Zap! – COVID-19 came as a bolt from the blue and wiped the landscape clean. New social media trends...
A Comprehensive Guide To Untap The True Potential Of Nano Influencer Marketing
The mantra for B2B marketing today is — if you want to go BIG, go NANO. Nano Influencer Marketing has been working well for businesses around the globe. Why? Because it’s REAL. Deep down,...
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for...
