by Ipsita Ratha on February 16, 2018

6 Compelling Reasons Why Your Business Needs Employee Advocacy

Over the years, employee advocacy has become an integral aspect many businesses irrespective of the size, scale and the in

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by Ipsita Ratha on February 16, 2018

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be viewed through the lens of how a wider base of audience perceive and interact

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by Ipsita Ratha on February 10, 2018

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) is considered as the most powerful, influential and persuasive force in today’s digital market l

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by Ipsita Ratha on February 9, 2018

How ROI Can Boost Your Performance On Employee Advocacy Platform

To thrive in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers. T

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by Ipsita Ratha on February 4, 2018

Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share

Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social r

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by Ipsita Ratha on January 24, 2018

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocatin

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by Ipsita Ratha on January 21, 2018

How To Grow Your Business With Advocacy Marketing

According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing

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by Ipsita Ratha on January 18, 2018

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a practice and philosophy where happy customers promote a brand to their friends and associates. Hence,

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by Ipsita Ratha on January 11, 2018

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and social me

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by Ipsita Ratha on January 7, 2018

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing has evolved as a marketing competency strategy, leveraged by brands to encourage their various stakehol

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